LAND ROVER LRX CONCEPT

Land Rover LRX concept to debut at the Detroit Auto Show

20 December, 2007

BY OUR AUTOMOBILE CORRESPONDENT

The Detroit Auto Show that gets underway in January 2008 will see Land Rover showcase a concept with futuristic designs. Land rover's LRX concept will debut at the Detroit Auto Show.

The concept is said to be a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. The compact three-door LRX comes with a lighter weight and sustainability focused technologies. An auto news report has pointed out that that the LRX concept may deliver the powerful message that the company has about sustainability.

The new concept comes with a Land Rover design and carries features into a segment where the brand has never been before, it added. Described as a cross-coupe, the concept has been conceived as a premium car, designed to appeal to new customers in the luxury and executive sector.

The first all-new Land Rover revealed since Gerry McGovern became the company's design director, LRX is a natural extension of the Land Rover range, complementing the existing models with a car that will help to define a new segment. Its many recognizable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof, and the solid ‘wheel-at-each-corner’ stance.

Land rover has said that the LRX is a design born out of passion for the brand, but is different, relevant, engaging and exciting because Land Rover has never built ordinary cars. It has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it's a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty, the report added.

The company is said to be determined to make sustainability a key element in its future product design, creating vehicles that have a strong emotional appeal as well as fulfilling people's practical needs.

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