HONDA ECO-CAR PRORAM

Honda plans $186-billion eco-car program in Thailand

26 July, 2007

BY OUR AUTOMOBILE CORRESPONDENT

The eco-car program to be initiated by Japanese car major Honda Motor is all set to vroom ahead with its recent decision to pump in close to $186 million in its facility in Thailand.

Honda's Bangkok-based Asia-Oceania regional headquarters, Asian Honda Motor Company had, in fact, initially mulled over an investment less than the current amount planned. However, the sum went up to $186 million taking into account that the Thai government announced an Eco-Car policy in June 2007. According to Honda, the government's Eco-Car policy made it think big and increase the investment. For the record, Thailand had, on June 15, 2007, announced that it will award tax privileges to any automobile manufacturer that invests at least 5 billion baht ($150 million) in the local production of eco-cars that meet the government's standards for the project.

An auto report said that production at the new Thai factory is scheduled to start in October 2008 and is expected to boost Honda's local auto production capacity from 120,000 units to 240,000.

As per the Eco-Car policy spelt out by the government, eligible companies need to manufacture not less than 100,000 units per annum from the fifth year and meet the government requirements of manufacturing a vehicle that consumes less that 5 litres of petrol per 100 km. The vehicles are also stipulated to comply with the Euro IV standards of carbon emissions of less than 120 gm per km. Car makers have been invited to submit their applications for the tax privileges by November 30, 2007. Besides this, Thailand has also said that the government would lower the excise tax on eco-car models made in Thailand to 17 per cent, compared with the 30 to 50 per cent excise tax on standard cars sold on the domestic market.

Honda is the only contender as of now to have jumped on the Eco-Car program to date but even Honda has yet to submit their project to the Board of Investment for approval. Thailand is in fact banking on its eco-cars meeting international standards, making it suitable to both domestic and foreign markets.

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