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GENERAL MOTORS - CHRYSLER
 


 

Will GM bag Chrysler?

BY A CORRESPONDENT
February 19, 2006

If everything goes well General Motors would own Chrysler, the struggling US arm of DaimlerChrysler. Talks aimed at this are currently on, though GM and DaimlerChrysler bosses are tightlipped.

Speculation about a possible sale or spin-off of Chrysler, which sells Chrysler, Dodge and Jeep vehicles, had arisen ever since DaimlerChrysler chief executive Dieter Zetsche said last week that all options were open for its struggling North American unit. There are doubts however on whether GM would benefit from an outright merger with Chrysler owing to the fact that both companies are struggling. Excess production capacity, bad sales and a heavy exposure to trucks and SUVs are said to be a burden on the automakers. .

Significantly, the pareys and the speculations come four months after GM ended talks with Renault SA and Nissan Motor Company. GM and DaimlerChrysler already have a joint venture with BMW for a hybrid system that will be used in an upcoming version of the Dodge Durango SUV.

Meanwhile analysts say that the only one to benefit would be Daimler because they would get rid of Chrysler. Pointing out that there's room for cooperation on joint ventures, industry expert said that a full merger may not happen. Chrysler has last week announced a restructuring plan that will see 13,000 jobs axed. The revamp also has plans to close an assembly plant in Delaware and reduce production shifts at other facilities.

 

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