Chana dreams of better Chinese imported car sales in SA

16 May, 2008


South Africa’s Chinese importer Chana South Africa is reportedly weighing options on locally assembling cars from the communist nation. According to a report, the company is looking at manufacturing in Southern Africa within the next two year period. Chana is manufactured by Changan Automobile, China's fourth-largest vehicle manufacturer.

The company, which had been incorporated two years ago, had to sell 20,000 units a year in South Africa and the rest of Africa to make local production viable, the report added. According to statistics, the company managed sales of only over 3000 vehicles last year. The report added that Chana aims to sell 5000 vehicles in the South African market this year, he said.

It is being seen that the unveiling of the Benni, Chana's first entry into the local passenger vehicle market, would help in pushing up sales and this could lead to better numbers during year 200. The Benni, a small 63-kw entry segment vehicle which sports a price tag of R77 900, was recently unveiled at the Durban Motor show. The parent Chinese manufacturer looks at South Africa as its stepping stone into Africa nd has already been noticed for its Star bakkie range.

The report added that Autohaus Gobel Group is the South African importer and distributor of the Chana range. Chana is manufactured by Changan Automobile, in China. With South Africa is Changan Automobile's biggest export market, the company feels more activity this year with sales likely to go up.


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