British International Motor Show in July 2008

This July, over half a million people are expected to visit London as the British International Motor Show gets off to a start. The biggest automotive exhibition in the UK is expected to see ticket sales top the 550,000 mark as motoring enthusiasts, car buyers and fun-seeking families visit what is set to be the hot ticket of the summer.

The UK’s largest consumer exhibition, the British International Motor Show (BIMS) will be open to the public from July 23 until August 4, and will feature over 60 vehicle marques and 600 new cars. The show is returning to ExCeL London where last year’s award-winning event attracted over 415,000 attendees, exceeding the expectations of the industry and securing its status in the international automotive industry calendar, according to the British International Motor Show website.

The British International Motor Show show, apart from offering the chance to see the broadest range of cars at any UK exhibition, will also include a host of interactive features to keep the crowds entertained. The new features this year include: The Heritage Enclosure and Parade , which is a driving display providing the sights, sounds and thrills of supercars from the last five decades; The Marine Experience, the British Marine Federation’s marina glamour with a line-up of luxury craft and a programme of on-water entertainment throughout the show; Kidz Car Zone; Drift School, that would provide visitors the chance to be driven sideways around a demanding circuit by professional drivers.

The BIMS will also offer the Autoglym Supercar Paddock, a high-octane collection of luxury marques; the 4x4 Experience, a challenging terrain for testing the best of the off-road pack; Motor Theatre, a thrilling live-action stunt show and the Motor Show Music Festival, featuring world-famous live acts in the purpose-built dockside arena each night.

It has been pointed out that vehicle manufacturers have responded very positively to the 2008 show, with many already signing up to attend. The British International Motor Show this year expects to increase the number of world vehicle debuts, building on the 14 unveilings in 2006, and several reveals are already scheduled to take place.

In 2007 year the auto show had seen a high appetite for a top quality, interactive exhibition of the best the motoring world had to offer. BIMS 2008 aims at delivering a better experience for show-goers.

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